Hi, I’m Amir, a design leader who uses curiosity, empathy and creativity to make complex problems feel human and actionable.
Over the last 25 years, my career has moved across healthcare, telecoms, transport, finance and emerging technology, but the thread running through it has always been the same: understanding people, reframing problems, and helping teams create things that matter.
I’ve worked across product, brand and service design because I’m less interested in disciplines and more interested in the relationship between people, technology and experience.
At Sky, that meant helping reimagine home entertainment into connected experiences that contributed to products used by millions. At Proteus, it meant making digital medicine feel human inside heavily regulated environments. More recently at Concentrix, it has meant leading global teams, building design capability, and exploring how AI can augment human experiences rather than replace them.
What energises me most is working with smart people on difficult problems. Environments where imagination, strategy and execution all matter. I’m looking for leadership roles where design isn’t simply a function or team, but a way of creating better products, services and organisations.
Are you building something complex, ambitious or new and looking for design leadership to help make it clearer, more human and more valuable?
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