Hi, I’m Amir. I love to work in the space between brand, product and marketing. Using a human-centred design approach to bring together the purpose, experience and value for products and services. Designing and directing teams in the creation of high quality content across screen, print, packaging and environment. Positively supporting people in lifestyle and behaviour change. Every great design challenge begins with a good idea about how something can be improved and I believe that the best ideas are authentic, inspiring and useful to people.
For the last 20 years, I have embraced the unknown. Thriving on new challenges—whether growing and managing a team from scratch, working across continents, in new industries, shaping product design and strategy, designing end-to-end experiences or communicating a brand’s story across multiple touch points.
Exposure to different companies and diverse briefs has expanded my ability to design evermore cohesive brand communications and user experiences that drive value and work alongside many talented, creative people along the way.
Brands I have designed for include: Sky, British Airways, Proteus, BT, Barclays Wealth, Fortnum & Mason, Philips, Dunlop, Specsavers and the Red Cross.
Agencies I have collaborated with include: Radley Yeldar, Dare, Iris, Geometry, Imagination, forpeople , Intro, Addison and Possible.
I’m currently head of experience design at digital consultancy Tigerspike London.
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